a seasoned sports management professional, athlete representative, and educator with expertise spanning athlete contract negotiation, sports administration, and higher education—backed by a Juris Doctorate (JD), Master of Business Administration (MBA), and a track record of empowering athletes and shaping sports industry initiatives. Since 2016, he has served as a Client Specialist/Athlete Representative at JR Sports Enterprises, representing professional and Olympic athletes in contract negotiations (teams, endorsements, appearances), drafting/analyzing contracts, and advising on media training, social media, and marketing. A CFLPA Certified Contract Advisor, he leverages legal and business acumen to secure favorable outcomes for clients.
With deep roots in sports operations, Preston has supervised teams at elite events including the NCAA Men’s Basketball Final Four (2022), Super Bowls (2020, 2018–2019), and the Chick-fil-A Peach Bowl (2015–2016), ensuring high-quality fan and VIP experiences. His academic contributions include adjunct professorships (Scottsdale Community College, 2007) and student teaching (Emporia State University, 1996), where he bridges industry practice with education.
A leader in diversity and community engagement, Preston has served on boards for organizations like the San Antonio Sports Foundation (2000–2004) and the Biennial African Sports Development Conference (2014–2016), and advised the Ugandan National Lacrosse Team (2012–2014). His honors include “Dr. Preston James IV Day” (Harlem, 2018–2022), Rolling Out Magazine’s “Justice For All” Award (2019), and a U.S. Professor of the Year nomination (2014–2015), reflecting his impact on sports, education, and community.