Communication and business educator with a PhD in Journalism and Communication from Shanghai Jiao Tong University. Currently Head of Programme and Lecturer at UCSI University in Malaysia, teaching courses in marketing, advertising, and strategic communication. Published multiple SSCI/SCIE journal articles with over 200 citations. Serves as peer reviewer for numerous Q1 journals. Received Excellent Graduate Award from SJTU and multiple scholarships. Experienced in curriculum development, program coordination, and postgraduate supervision.