This person is an Associate Professor of Sport Management at Texas A&M University, holding a Ph.D. in Kinesiology (Sport Management & Policy) from the University of Georgia, as well as a J.D. from UGA School of Law. Their extensive research focuses on sport marketing, athlete branding, and legal aspects of sports. They have a robust publication record, secure research grants, hold editorial positions for academic journals, and serve on professional committees like the Sport and Recreation Law Association. They also have significant industry experience in sports law and marketing.