Alsheyab is a dedicated academic and researcher with a strong focus on Marketing and Business Administration. Currently pursuing his PhD in Marketing at Al-Balqa Applied University in Jordan, he combines advanced theoretical knowledge with practical teaching experience. His research interests include digital marketing, consumer behavior, and strategic management, which he integrates into his teaching to provide students with relevant and up-to-date industry insights. Dr. Alsheyab is passionate about fostering a dynamic and interactive learning environment where students can develop critical thinking and analytical skills. With experience teaching in higher education settings, he is committed to mentoring students and supporting their academic and professional growth. His cross-cultural background and multilingual abilities enable him to connect effectively with diverse student populations.