This scholar is an associate professor in sport management, holding a Ph.D. in Kinesiology (Sport Management & Policy), a J.D., and an M.S. in Sports Administration. Their research focuses on sport marketing, branding, athlete endorsements, and legal aspects of sport. They have an extensive publication record in leading journals, serve as Editor-in-Chief for a prominent sport law journal, and have received multiple awards for research and teaching. They actively mentor graduate students and secure research grants.