Assistant Professor of Sport and Entertainment Management with a Ph.D. from the University of South Carolina. Research focuses on esports, sport marketing, sensory branding, and consumer behavior in live events. Published extensively in top-tier journals and presented at international conferences. Teaches courses in sport management, marketing, and esports business. Active in academic service, grant acquisition, and student advising. Holds degrees from Sungkyunkwan University (B.S.) and New York University (M.S.).