A prominent PhD in Sport Management with expertise in global sport business, esports, and mega-sporting event impacts has built a distinguished career in academia and research. Currently an Associate Professor (since 2023) at a U.S. university’s Department of Health and Sport Science, they previously served as an Assistant Professor (2017–2023) there, teaching courses like Sport Finance, Global Sport, Business, and Culture, and a specialized module on esports. They also supervise graduate theses on topics ranging from esports advertising to athlete nutrition.
With a strong publication record, they have authored numerous refereed articles in top journals (e.g., Sport in Society, Journal of Electronic Gaming and Esports), focusing on esports spectator behavior, Olympic legacy, and cross-cultural sport fandom. They have secured multiple research grants (e.g., NIRSA Grant, university summer grants) and hold fellowships (e.g., University of Nottingham Asia Research Institute Fellow). Academically, they earned a PhD, MS, and a Measurement & Statistics certificate from Florida State University, plus a BS from a leading Chinese sport university. Fluent in English and Chinese, they contribute to the profession as an editorial board member for esports/sport journals and lead university committees on curriculum, AI strategy, and internationalization.